The Floater
Agency: Mr. President
Creative: Jake Smith
Design: Alice Kumagami
Editor: Simon Jefferis
A surfboard made entirely of ocean waste and sewage and a defiant middle finger to water companies. What started as a passion project, soon became an official collaboration with environmental charity, Surfers Against Sewage. The Floater was created using recycled materials to form the board and actual raw sewage from the sea, which was turned into resin. The board was designed by award-winning sustainable designer Niall Jones.
Creativepool Awards 2023 — Social Good Silver
Campaign BIG Awards 2023 — Best Idea for an Environmental Purpose Shortlist
London Surf / Film Festival 2023 — Official Selection
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