More Than A Whisky
2022
Client: Jura (Whyte & Mackay)
Agency: Mr. President
Creative: Jon Gledstone
Design: Alice Kumagami
Client: Jura (Whyte & Mackay)
Agency: Mr. President
Creative: Jon Gledstone
Design: Alice Kumagami
Jura is the UK’s top-selling malt whisky and one of the fastest-growing in the world. But there was a global-local marketing challenge: local teams were unable to make effective use of the traditional global TV assets.
What is uniquely interesting about Jura is that it is made by a tiny island community of 212 people – all of whom lend a hand in the whisky’s creation. We brought this to life with the idea of ‘More than a whisky’ – because Jura isn’t just a liquid, it’s bottled community spirit.
