Fury vs Whyte
2022
Client: BetVictor
Agency: Mr. President
Creative: Max Simmance and Jake Smith
Design: Alice Kumagami
Client: BetVictor
Agency: Mr. President
Creative: Max Simmance and Jake Smith
Design: Alice Kumagami
On 23rd April 2022, more than 94,000 people gathered at Wembley Stadium to see Tyson Fury beat Billion Whyte in the WBC world title fight - making it officially the biggest crowd in British boxing history. With so much interest, BetVictor has a clear role to play in stoking the debate on whether favourite Fury would overcome the power-punching Whyte.
For each of the 12 boxing rounds, BetVictor provided a stat or insight to allowed customers to 'Make Their Best Bet' on the contest. This OOH and social creative entertained as much as it informed - designed in retro and classic boxing asthetics.
